Evoke Fitness
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Branding
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Clothing Design
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Clothing Development
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Graphic Design
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Product Photography
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E-Commerce web design
Logo Design
Brand Colours
Evoke Red
Hex: #ed1c24
Cmyk: 0, 99, 97, 0
Rgb: 237, 28, 36
White
Hex: #ffffff
Cmyk: 0, 0, 0, 0
Rgb: 255, 255, 255
Black
Hex: #000000
Cmyk: 75, 68, 67, 90
Rgb: 0, 0, 0
Clothing Design & Development
I worked closely with the founder of the brand to source the proper factory to produce the clothing we wanted. My client had a pretty specific vision in mind and set of requirements in terms of fabric types and functionality of the garments. Together we developed what we branded as “Evoke – Flextec” fabric / 3pc clothing line consisting of a Dri-fit tapered shirt, a very tight yet flexible hoodie, and a very versatile jogging pant.
Packaging
As my client wanted a high end finish and feel to the brand, we custom designed these double thick 24pt satin finish card stock swing tags that are attached to the garments using a small black safety pin.
Product Photography
E-Commerce Web Design
Design and developed on the WordPress platform, this fully responsive E-Commerce web shop was designed with simplicity in mind. My client requested a 2 page website consisting of a landing and shop page. I am extremely proud of the overall look and feel of this design.
